If you google ‘the world’s best croissant’, you would notice almost all of the results point to a pastry shop in Fritzoy, a suburb of Melbourne, Australia. That is, of course unless you are using Google Austria, the motherland of croissant (Sorry France).
No, Lune Croissanterie didn’t win any pastry competition on a global scale. They got their ‘title’ from a short 250-word article published in the T: The New York Times Style Magazine.
It was merely a view of one food critic.
After a little sprinkling of magic dusts by the press, marketing and public relations folks, Lune Croissanterie now sat on the imaginary butter throne.
This illusory truth was amplified by endless Youtube videos, reviews and social media posts, all claiming to have sampled crème de la crème of croissant with little effort to explain why or even worse, to know why Lune Croissanterie‘s variation was the ‘best’ in the first place.
Sad to say, that’s the spirit of the social media gilded age.
In my humble opinion, Lune Croissanterie did serve exceptional flaky and creative croissants. Are they the best in the world? I’ll let you know once I’ve tried every single croissants on Earth.